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Amazon CPM Ads FAQ
#1
What is Amazon CPM Ads?
Amazon CPM Ads is a display advertising program that enables you to show ads from Amazon and other premium advertisers on your web site(s). You will be paid on a cost per thousand impressions (CPM) basis for each ad impression served.

What does CPM mean?
CPM is short for Cost per thousand ("mille"). This is the price advertisers pay for every 1000 impressions of their advertisement served and the amount publishers get paid for every 1000 impressions they show on their website. This is a standard pricing model for online advertising. Unlike Cost per click (CPC) or Cost per Action (CPA) models where users have to take an action for you to earn revenue, CPM pricing models enable you to earn revenues without requiring any action on the part of visitors to your site.

Who is eligible to participate in Amazon CPM Ads?
Amazon CPM Ads is available by invitation to select US Associates. Eligible Associates must comply with the terms of the Associates Program Operating Agreement. If you have not been invited yet, stay tuned for more details as we expand the program.

When should I use Amazon CPM Ads and when should I use Associates products such as Banners, Widgets, and Product Display Links?
It is best to use Amazon CPM Ads where you already serve display ads from other ad networks or sponsors. We recommend using Banners, Widgets, and Product Display Links to promote Amazon-specific products, events, and special bounty offerings on your site that are relevant to your users. You may find these ad units useful as a complement to your other display advertising placements.

How does Amazon CPM Ads differ from Associates Banners, Widgets, and Product links?
Amazon CPM Ads offers the following benefits:
Cost-per-thousand impression monetization that gives you the opportunity to earn revenue from every impression.
Display ads from Amazon and other premium advertisers.
Set your target CPM and you will earn a monthly CPM that is guaranteed to be at or above your target for the ad impressions we fill. Any unsold impressions will be sent to your existing ad network via the passback feature.
You only need to integrate the ad code for Amazon CPM Ads once. Ads are automatically updated to stay fresh and relevant to your users.
Can I show ads from Amazon CPM Ads if I currently don’t use display advertising banners on my site?
Yes. If you are currently not using display advertising, you can show ads from Amazon CPM Ads by
Integrating our ad code onto your website, and
Setting up the Associates banner ad code as the passback. To get the Associates banner ad code, go to the Banner Links page and copy the appropriate ad code (use the iframe version). Your Associate banner earnings will be reported on the Earnings Report.
Can I show Amazon CPM Ads ads on https (secure) pages?
Yes. Amazon CPM Ads supports ad serving on https (secure) pages. Make sure you use a passback ad code that is https compliant.

Where can I display ads from Amazon CPM Ads?
You can display Amazon CPM Ads on sites that you own or operate.

Will I need to redesign my website to participate?
No. Amazon CPM Ads serves ads to the following 4 standard IAB ad unit sizes: 728x90, 160x600, 300x250, and 300x600.

What is a site list and how will you use it?
A site list is a list of the websites where you will show ads from Amazon CPM Ads. Amazon uses this list to manage publisher quality. You can include up to 50 websites in your site list. Amazon CPM Ads will only serve ads to websites that are part of the site list.

Should I submit a list of all the pages where I plan to show ads from Amazon CPM Ads?
No. You only need to provide the top-level domain for each website. All sub-pages from a domain will be eligible to show ads.
Example 1: if you own or operate a website <!-- w --><a class="postlink" href="http://www.johndoesrecipes.com">www.johndoesrecipes.com</a><!-- w --> and you want to show an ad on the recipes page with the URL <!-- w --><a class="postlink" href="http://www.johndoesrecipes.com/recipes.html">www.johndoesrecipes.com/recipes.html</a><!-- w -->, you should enter johndoesrecipes.com in the site list.
Example 2: If you own or operate mysite.blogspot.com and you want to show ads on the home page with the URL mysite.blogspot.com/home.html, you should enter mysite.blogspot.com in the site list.
You do not need to enter http or www in the site list box.

What types of advertisers will I see on my site?
You will see ads from Amazon and other premium advertisers.

Can I control which advertisers or product ads show on my site?
We strive to serve high-quality ads that are relevant for your users. At this time, you cannot specify which advertisers or products will show on your site.

What size ads are available with Amazon CPM Ads?
We support 4 standard IAB ad unit sizes: 728x90, 160x600, 300x250, and 300x600.

My site has been blocked from Amazon CPM Ads. What can I do?
We reserve the right to block any website from Amazon CPM Ads that does not comply with the Associates Program Operating Agreement. If you have questions, please contact us.

See more at <!-- m --><a class="postlink" href="https://affiliate-program.amazon.com/gp/associates/help/t201?ie=UTF8&pf_rd_i=assoc_help_t201&pf_rd_m=ATVPDKIKX0DER&pf_rd_p=&pf_rd_r=&pf_rd_s=assoc-center-1&pf_rd_t=501&ref_=amb_link_425574742_2#FAQ1">https://affiliate-program.amazon.com/gp ... 742_2#FAQ1</a><!-- m -->
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